TRUE TEXAS BBQ: WHERE NATURAL MEATS DELICIOUS 

BUSINESS OVERVIEW

True Texas BBQ is a BBQ restaurant offering, located in various H-E-B store locations across Texas. The mission of this restaurant offering is to provide real, authentic, Texas BBQ to H-E-B customers. 

H-E-B® All Rights Reserved

PROJECT DISCIPLINES

Branding, Packaging 

CATERING BOX GAME

ASSIGNMENT SCOPE

The assignment was to create a fun, memorable design for a unique to-go packaging concept for True Texas BBQ. 

PURPOSE

The purpose of this box is to provide a container for larger BBQ orders, to make it easier to carry out. The box includes handles, and ample space for family-sized orders. It comes with two separate pieces that can also be easily disassembled and converted into the classic Corn Hole game. 

INSPIRATION

Looking at the restaurant's interior for inspiration was useful. Elements like license plates and tailgate signage are fun elements to borrow and expand on. The "Pick 'Em-Up" message is also a smart message to continue to use for this unique concept. The middle photo and photo to the right are other found reference imagery used to inspire the design. 

PROCESS

FINAL PRODUCT

The box can then be dissembled for its second-life use. Once the holes are punched out and the two pieces are placed 10 feet apart, the classic game of Corn Hole can be played. Two bean bags come included with the box. This is fun way to continue the True Texas BBQ brand message from the restaurant to the backyard.

MARKETING COLLATERAL 

ASSIGNMENT SCOPE

The scope of this assignment was to spread the TTBBQ brand tagline. Insulated beverage mugs and promotional partner t-shirts were two of many ways to effectively achieve this task. 



Using Format