CENTRAL MARKET: SEASONAL BANNERS
BUSINESS OVERVIEW
Upscale Texas grocer Central Market is known for it's variety of exotic and rare foods. Offering everything from just-baked breads, to the sight of fresh fish, to the taste of exotic cheeses and even the enticing sound of coffee being ground, Central Market is without a doubt a foodie paradise. In fact, the business' tagline is "Really Into Food."
ASSIGNMENT SCOPE
Develop a series of seasonal posters that would be installed each season at a handful of Central Market locations. This series needs to celebrate the current season and the business' foodie culture.
PROJECT DISCIPLINES
Art Direction
WINTER SERIES
"Dress Up Your Feast" is the theme for this series. It provides a playful take on the seasonal chill.
ALTERNATE CONCEPT
"White Winter" is the theme for this series. It uses unique seasonal items like white carrots, tomatoes and poinsettias to paint an elegant foodie winter landscape.
