ROCKET CLEANERS: LIFTOFF YOUR STAINS
RECOGNITION
National Student Show & Conference 13 (DSVC): Best In Category
Graphis New Talent 2017: Merit Winner
OVERVIEW
Rocket Cleaners is a dry cleaning service. With its pick-up and drop-off services and online and app ordering capabilities, Rocket Cleaners is known for its stellar customer service.
PROJECT DISCIPLINES
Branding, UX/UI Design
RESEARCH
TARGET AUDIENCE
This business' target audience are young, business professionals, aged 18-35. The intended audience is tech savvy and live fast-paced lifestyles. To fulfill this audience's needs, the business needs a digital and online presence, with a fast and simple ordering process. The business also needs to provide fast turn-around times to please its customers.
BUSINESS SERVICES
Rocket Cleaners understands that picking up and dropping off dry cleaning can be time consuming and a hassle. With this understanding, Rocket Cleaners offers pick-up and drop-off services. Rocket Cleaners also allows customers to order with ease from the web or via the free Rocket Cleaners app.
PERSONAS
BRAND IDENTITY
BRANDED ELEMENTS
MOBILE APP
OVERVIEW
Customers can use the Rocket Cleaners app to place, track and view their order's status. The app allows customers to choose "Store Pick-Up" or "Delivery" options. The Rocket Cleaners app even has convenient "Business" or "Home" drop-off service option.
PROCESS WIREFRAMES
USERFLOW
Users begin by simply creating an account or logging onto an existing account. They can then place an order, track an existing order or check an order's status from the home screen. The Rocket Cleaners 'Order Countdown" allows customers to place an order with just 5 easy steps. It also allows customers to live track their order, so they can know exactly when to expect it.
SMART WATCH
Rocket Cleaners' smart watch app is meant to talk directly to the Rocket Cleaners app. It allows users to view their order's status and receive notifications when their order has arrived, without the extra step of getting out their smart phone.
